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Text File  |  1998-05-07  |  362b  |  14 lines
  1. MARKETING SUPPORT
  2.  
  3. ΓÇó    Broad reaching mainstream and enthusiast print
  4.     and online advertising
  5.  
  6. ΓÇó    Huge targeted direct mail campaign 
  7.  
  8. ΓÇó    Key co-marketing tie-ins and partnerships 
  9.  
  10. ΓÇó    Wide scale general promotion including sampling
  11.     opportunities
  12.  
  13. ΓÇó    Extensive public relations campaign including
  14.     press tours, launch event and several mailings